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HazBeans
Project type
Packaging, Illustration, Branding, Concept
Date
June 2025
Location
Glasgow, Scotland
Role
Designer
Reducing food waste by taking 'not-quite-perfect' test-batch coffee beans from specialty roasters, and packaging them up for day-to-day coffee drinkers who just like decent coffee.
♻️ Less food waste. (Great!)
🙀 A different flavour every time. (Exciting!)
❤️🩹 No beans with hurt feelings. (Even better!)
Inspired by specialty coffee roasters re-selling their 'wonky coffee' to reduce their waste.
Coffee was originally discovered by wee goats in Ethiopia, who didn't give a flock about flavour profiles, they just enjoyed the buzz – leaning into the 'inconsistency' with a hand-drawn collage style logotype, and punchy colours and bold pattern for an energetic design.
