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Lost in the Sauce | Closet Brewing

Project type

Packaging, Beer Label

Date

July 2025

Location

Edinburgh, UK

Modelling & Rendering

Nathan Hughes Design

Role

Illustrator, Designer, Art Direction

Redesigning Scotland's only openly queer-owned and run brewery, Closet Brewing's classic Hazy IPA "Lost in the Sauce".

A staple in their beer line-up, classic bright tropical flavours that are out of this world.

🍻 The iconic Edinburgh beer was already popular, so we didn't want to change the design too much – just give it a glow up.
⚡️ Improving the colour palette, more dynamic imagery, and evocative sriracha-based hand-lettering typography for the hero type.

Get Lost in a Saucy Dreamscape.

Black totebag mock-up of the Lost in the Sauce Artwork isolated as merchandise.

Two beer taps, with the artwork reformatting onto small round badges to display the beer to customers.

Silhouetted hand with a saucy yellow and purple galaxy in-place of skin holding the Lost in the Sauce can – featuring an astronaut bathing and relaxing in a swirling galactic pool, holding a pint in one hand floating in zero-gravity.

A moodboard with a range of dreamy sci-fi like images of pastel colours, semi-surreal images that paint the feeling of a dreamscape. Taken from Pinterest.

A selection of sketchbook drawings in pencil of human-made art development for the Lost in the Sauce beer by Closet Brewing. A selection of poses and different astronaut helmets and suits.

Four rough sketches showing an astronaut in various poses, one flying with a beer jet-pack, one upside down drinking from a crazy straw, one emerging from a wormhole chasing a beer and finally, one relaxing in a pool of galactic sauce.

Sriracha sauce written text "Lost in the Sauce" used to create natural and authentic feeling thick and thin of a viscous 'sauce' liquid.

Development process of scanning the sririacha sauce type, stylising and tidying it in different formats.

Hand-lettering from other label sketches.

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